We exist to make of
marketing a
force for good.
Marketing can have a beneficial
impact in society by stimulating
positive behavioral changes in
humans while strengthening
brands.
This is the ethos that
drives and ignites us as we identify
human-
centered insights that
boost your strategies and
innovations.
Do you share this belief?
Business
Served
Offices
Studies
Boosted
Meet our founder
Hello, I am Maria
Sylvia,
founder of
The Spark.
After working with companies like
Unilever in London, I moved
back to
Latin-America with Diageo. While
loving the energy and
growth of my
region, I was
lacking partner agencies
that would
approach challenges with a
combination of thorough
thinking,
innovative research methodologies,
creativity,
branding and strategy.
That is why I founded the spark.
Over the past 5 years we have created new brands which have
surpassed sales forecasts and identified opportunities to
reignite dormant brands. Furthermore, we have reconnected
marketing and commercial teams with consumers, directly
impacting growth and reach.
Over the past 5 years we have
created new brands which have
surpassed sales forecasts and
identified opportunities to
reignite
dormant brands. Furthermore, we
have reconnected
marketing and
commercial teams with consumers,
directly
impacting growth and reach.
“The world is full of
possibilities, we are
here to help you
identify the ones that
grow your brand whilst
doing good”
COUNTRIES WE SERVE:
- México
- Brazil
- Colombia
- Perú
- Chile
- Ecuador
- Argentina
- Venezuela
- Guatemala
- Panamá
- Costa Rica
- Dominican Republic
- Honduras
- El Salvador
- Puerto Rico
- Trinidad
- México
- Brazil
- Colombia
- Peru
- Chile
- Ecuador
- Argentina
- Venezuela
- Guatemala
- Panama
- Costa Rica
- Dominican Republic
- Honduras
- El Salvador
- Puerto Rico
- Trinidad
- Mexico
- Brazil
- Colombia
- Peru
- Chile
- Ecuador
- Argentina
- Venezuela
- Guatemala
- Panama
- Costa Rica
- Dominican Republic
- Honduras
- El Salvador
- Puerto Rico
- Trinidad
- Mexico
- Brazil
- Colombia
- Peru
- Chile
- Ecuador
- Argentina
- Venezuela
- Guatemala
- Panama
- Costa Rica
- Dominican Republic
- Honduras
- El Salvador
- Puerto Rico
- Trinidad
We are regional
by design.
With offices in Colombia and
Guatemala we cover all of
Latin-
America, and extend our reach to
USA and Spain.
Our team and
collaborators are spread across the
region;
by eliminating third parties,
this allows us to give you the
right
expertise and the best value.
We love what we do.
That passion drives us to go the
extra mile, making
a positive impact
for your brand. We approach each
project with an open and abundant
mindset and
tackle challenges by
combining the latest
methodologies
from start-ups, research & social
sciences, strategy, intuition, curiosity
and fun.
Meet the
magic-makers:
Our team not only
brings strong
complementary
expertise
and skills, but
also the right attitude
and mindset to
spark your brand’s
success.
Maria Sylvia
Strategy & Innovation Expert
Maria Silvia
Account Director
Sandra
UX & Mexican Expert
Maria Jimena
Kids & Colombian Expert
Teresa
Comms & Peru, Chile and Bolivia Expert
Maria Carolina
Project Manager
Vania
Brazil Expert
Norema
Coordinator
Looking for a
light in the dark?
