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Our services.

Deep, heart-connecting insights, simple & strong brand strategies and igniting product & service innovations are our expertise.

“The world is full of
possibilities, we are
here to help you
Deep, heart-connecting
insights, simple & strong
brand strategies and
igniting product &
service innovations are
our expertise.

1. Research

We are explorers

Deep human insights combined with strategic thinking
and branding, allow you to:

  • – Identify your right target audience
  • – Develop human-centric strategies
  • – Strengthen your brand positioning
  • – Stand out from competition
  • – Connect with the heart of your clients at a genuine level
  • – Deeply understand your clients to untap new growth
EXPLORE WITH US

Our chismosas are the equivalent of WhatsApp diaries on steroids.

We mix different principles to make of this a fun interaction for consumers, who in turn
share with us huge amount of information – from pictures and videos where we can
better understand their world, motivations and dreams, as well as key aspects of their
purchase and consumption habits, their world (including friends and family) and house
and other locations. The learnings and understanding are profound.

Combining the best of virtual technologies with strong social sciences.

We have developed the next stage of virtual focus groups where interaction, co-
creation and real discussions are possible. Our sessions are fun and interactive,
generating high participation levels and strong, authentic insights.

Boosted UX research

As with any methodology we wanted to take it further; our extended approach to UX
research allows us to not only identify how to generate digital experiences that
delight and convert your clients, but a deeper understanding of them and their world.
The learnings cannot be more powerful.

We cover traditional methodologies across qualitative and
quantitative research, such as:

  • – In depth interviews
  • – Face to face focus groups
  • – Ethnographies
  • – In-homes
  • – Netnographies
  • – Brand tracker
  • – Concept recycling
  • – Concept & packaging test
  1. 1.You will receive our comprehensive intake form which allows us to immerse in your current challenge, and to better understand the nuances of your brand, audience and business goals.
  2. 2.You will schedule a 90-min Teams call to connect in real-time. During this session, we’ll dig deeper into your brand’s challenge and we’ll present our hypothesis based on the intake content we’ve collected, and finalize the scope.
  3. 3.You can expect to see an initial debrief in 3 weeks for fast-track projects, or an interactive ideation workshop with your broader team for longer projects. We will work hard with you to keep the mutually agreed timelines on track throughout the project.
AB INBEV

Identify territories for
growth across 9 countries

Chubb & Banco
de Guayaquil

UX research for a new App

BabyDreams

Understand mothers
with babies

DUPONT

Understand arepas market & identify opportunities for growth

OUR CHISMOSAS ARE THE EQUIVALENT OF WHATSAPP DIARIES ON STEROIDS.

We mix different principles to make of this a fun interaction for consumers, who in turn 
share with us huge amount of information – from pictures and videos where we can 
better understand their world, motivations and dreams, as well as key aspects of their 
purchase and consumption habits, their world (including friends and family) and house 
and other locations. The learnings and understanding are profound.

COMBINING THE BEST OF VIRTUAL TECHNOLOGIES WITH STRONG SOCIAL SCIENCES.

We have developed the next stage of virtual focus groups where interaction, co-
creation and real discussions are possible. Our sessions are fun and interactive, generating high participation levels and strong, authentic insights.

BOOSTED UX RESEARCH

As with any methodology we
wanted to take it further; our
extended approach to UX research
allows us to not only identify how
to generate digital experiences that
delight and convert your clients, but
a deeper understanding of them
and their world. The learnings
cannot be more powerful.

WE COVER TRADITIONAL METHODOLOGIES ACROSS QUALITATIVE AND
QUANTITATIVE RESEARCH, SUCH AS:

  • – In depth interviews
  • – Ethnographies
  • – Netnographies
  • – Concept recycling
  • – Face to face focus groups
  • – In-homes
  • – Brand tracker
  • – Concept & packaging test
  1. 1.We’ll schedule a 90-min Teams call to get to know you and so we can dig deeper into your project. During this session we’ll present our hypothesis and project plan based on the proposal submitted, and get your approvals on the scope and ideal timelines.
  2. 2.We then move into a series of sprints that can range from 1 to 3 weeks (depending on the project) where we move from hypothesis, to understanding, to ideation and finally, validation. During the sprints we do the heavy lifting while working closely with you and your team to secure agility towards the end game.
  3. 3.You will receive a complete and inspiring deck and/or video that allows you to share the message clearly and engage your organization with your clients.
AB INBEV

Identify territories for
growth across 9 countries

CHUBB & BANCO
DE GUAYAQUIL

UX research for a new App

BABYDREAMS

Understand mothers
with babies

DUPONT

Understand arepas market & identify opportunities for growth

2. Innovation

Product & services

We develop strong & successful
heart-centric innovations by mixing
deep human understanding,
analysis of cultural and societal
trends , strong brand strategy,
lateral thinking, intuition and fun.
We’re utilizing the best of agile and
design thinking – the magic is in the mix!

Heart-centric innovation allows
you to:

  • – Enter new categories with success
  • – Launch distinctive, human centric innovations with which consumers

    will resonate
  • – Redefine current category
    dynamics
  • – Stand-out from your competition
  • – Translate your clients’ needs into
    heart-centric solutions they love!
Let’s innovate

Our blend of the following methodologies is crucial to the success of each
unique project we encounter:

Brand Strategy

Our brand expertise promotes consistency throughout your message.

Semiotics

We take a broader look at the codes in society identifying opportunities for your
innovation to tap into; this involves a thorough review of territories and categories across
the world followed by an internal semiotics workshop and further semiotics analysis which
are presented and integrated. This exciting and inspiring phase allows us to bring a fresh
light to your specific challenge

Interactive virtual (or face to face) workshops

Our popular workshops are designed for participants to have fun while doing the hard
work of uncovering business outcomes. Inspiring stimuli generates the right
conversations and discussions, considered exercises bring new thinking to the table, and
lateral thinking leverages the creativity that is in all of us.

qualitative methodologies

Ours are best in class: you can see here.

24-48hr quantitative concept testing

This allows us to quickly identify the concepts that have more appeal to work them
further.

To the above we add:

  • – Concept development
  • – Stakeholder interviews to incorporate their knowledge and consider their expectations
    early on in the process.
  • – Desk research leverages existing information within and outside of your organization.
  1. 1.We’ll schedule a 90-min Teams call to get to know you and so we can dig deeper into your project. During this session we’ll present our hypothesis and project plan based on the proposal submitted, and get your approvals on the scope and ideal timelines.
  2. 2. We then move into a series of sprints that can range from 1 to 3 weeks (depending on the project) where we move from hypothesis, to understanding, to ideation and finally, validation. During the sprints we do the heavy lifting while working closely with you and your team to secure agility towards the end game.
  3. 3. You will receive a complete and inspiring deck and/or video that allows you to share the message clearly and engage your organization with your clients.
Suave
Active Care

New brand in
sanitary protection

Rosal Eco

Product of the Year
Award, First Brand

ChocoWow

New cookie
brand

Arcos Dorados
(McDonald’s)

Review the strategy
of an innovation

Chubb Mobile
insurance

New brand

Our blend of the following methodologies is crucial to the success of each
unique project we encounter:

BRAND STRATEGY

Our brand expertise promotes consistency throughout your message.

SEMIOTICS

We take a broader look at the codes in society identifying opportunities for your
innovation to tap into; this involves a thorough review of territories and categories across
the world followed by an internal semiotics workshop and further semiotics analysis which
are presented and integrated. This exciting and inspiring phase allows us to bring a fresh
light to your specific challenge

INTERACTIVE VIRTUAL (OR FACE TO FACE) WORKSHOPS

Our popular workshops are designed for participants to have fun while doing the hard
work of uncovering business outcomes. Inspiring stimuli generates the right
conversations and discussions, considered exercises bring new thinking to the table, and
lateral thinking leverages the creativity that is in all of us.

QUALITATIVE METHODOLOGIES

Ours are best in class: you can see here.

24-48HR QUANTITATIVE CONCEPT TESTING

This allows us to quickly identify the concepts that have more appeal to work them
further.

TO THE ABOVE WE ADD:

  • – Concept development
  • – Stakeholder interviews to incorporate their knowledge and consider their expectations
    early on in the process.
  • – Desk research leverages existing information within and outside of your organization.
  1. 1.We’ll schedule a 90-min Teams call to get to know you and so we can dig deeper into your project. During this session we’ll present our hypothesis and project plan based on the proposal submitted, and get your approvals on the scope and ideal timelines.
  2. 2.We then move into a series of sprints that can range from 1 to 3 weeks (depending on the project) where we move from hypothesis, to understanding, to ideation and finally, validation. During the sprints we do the heavy lifting while working closely with you and your team to secure agility towards the end game.
  3. 3.You will receive a complete and inspiring deck and/or video that allows you to share the message clearly and engage your organization with your clients.
  4.  
SUAVE
ACTIVE CARE

New brand in
sanitary protection

ROSAL ECO

Product of the Year
Award, First Brand

CHOCOWOW

New cookie
brand

ARCOS DORADOS
(MCDONALD’S)

Review the strategy
of an innovation

CHUBB MOBILE
INSURANCE

New brand

3. Strategy

Branding experts

Today, more than ever, brands need to stand out from the crowd –
we’ll get you there.

Strong human-centric brand positioning allows you to:

  • – Have clarity and understand your ideal target audience
  • – Ensure the customer experience is consistent and echoes your intended strategy
  • – Develop communication that truly engages the user
  • – Connect with the heart of your clients at a genuine level
Let’s STRATEGIZE

Brand audit:

We look at your brand with fresh eyes to identify strengths and opportunities for growth .
Our best in class qualitative methodologies: which you can see here.

Strategy workshops:

We mix your audience understanding, current trends, your brand audit to craft a
strong brand strategy.

For new businesses within the gastronomy industry we partner with Kitchen HUB.
Contact us for more information.

  1. 1.You will receive our comprehensive intake form which allows us to immerse in your current challenge, and to better understand the nuances of your brand, audience and business goals.
  2. 2.You will schedule a 90-min Teams call to connect in real-time. During this session, we’ll dig deeper into your brand’s challenge and we’ll present our hypothesis based on the intake content we’ve collected, and finalize the scope.
  3. 3.You can expect to see an initial debrief in 3 weeks for fast-track projects, or an interactive ideation workshop with your broader team for longer projects. We will work hard with you to keep the mutually agreed timelines on track throughout the project.

Atlas Golden Light

New positioning territory

Suave Active Care

Brand positioning and communication

TOLEDO

New brand positioning

BRAND AUDIT:

We look at your brand with fresh eyes to identify strengths and opportunities for growth .
Our best in class qualitative methodologies: which you can see here.

STRATEGY WORKSHOPS:

We mix your audience understanding, current trends, your brand audit to craft a
strong brand strategy.

For new businesses within the gastronomy industry we partner with Kitchen HUB.
Contact us for more information.

  1. 1.You will receive our comprehensive intake form which allows us to immerse in your current challenge, and to better understand the nuances of your brand, audience and business goals.
  2. 2.You will schedule a 90-min Teams call to connect in real-time. During this session, we’ll dig deeper into your brand’s challenge and we’ll present our hypothesis based on the intake content we’ve collected, and finalize the scope.
  3. 3.You can expect to see an initial debrief in 3 weeks for fast-track projects, or an interactive ideation workshop with your broader team for longer projects. We will work hard with you to keep the mutually agreed timelines on track throughout the project.

ATLAS GOLDEN LIGHT

New positioning territory

SUAVE ACTIVE CARE

Brand positioning and communication

TOLEDO

New brand positioning